IYCPOP x The Upside

Updated: Nov 12, 2018

Our latest collab is with The Upside, Australian activewear label recognised by their distinctive prints, bold branding and yoga- friendly design.

Inspired by 3 prints from their latest swimwear summer collection, The Upside Beach, this collab is absolute fire! It's a line of nostalgic beachwear that radiates easy elegance, voluminous silhouettes and exquisite palettes and prints.

Now available online and instore:!

We also custom branded the IYCPOP mobile freezer cart and provided opportunities to win clothes from The Upside's new collection!

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