IYCPOP x The Upside
Updated: Nov 12, 2018
Our latest collab is with The Upside, Australian activewear label recognised by their distinctive prints, bold branding and yoga- friendly design.
Inspired by 3 prints from their latest swimwear summer collection, The Upside Beach, this collab is absolute fire! It's a line of nostalgic beachwear that radiates easy elegance, voluminous silhouettes and exquisite palettes and prints.
Now available online and instore: https://www.theupsidesport.com/beach!
We also custom branded the IYCPOP mobile freezer cart and provided opportunities to win clothes from The Upside's new collection!