IYCPOP x Swarovski
Updated: Nov 28, 2018
On Friday 23rd November, we spent the evening celebrating Swarovski's new 'Follow The Light' SS19 collection + sponsorship of ARIAs 2018!
Below is Vogue's report on the exclusive summer rooftop party:
In association with the partnership for the 2018 ARIA Awards, the event doubled as the red carpet launch of the Follow the Light spring/summer 2019 collection, adding an additional level of glam to ARIA week. Swarovski continues its mission to make women look and feel brilliant with the launch of this collection, keeping the sunshine theme at the heart of its bright new collection. Consisting of four programmes, the collection includes: spring, Mother’s Day, Valentine’s Day and summer—taking inspiration from a journey across the Mediterranean, channeling a vacation mood, and celebrating the radiance and sparkle seen throughout Swarovski’s rich 120-year history.
The event, themed around Follow the Light, came to life through the ultimate summer rooftop party at Paramount Recreation Club, Surry Hills. Guests were transported to a unique urban destination featuring a custom Swarovski ping pong table, a striking light installation, a Swarovski IYCPOP popsicle stand and roller girls against the Sydney city landscape. Guests were also treated to a special performance by Australian DJ act Kayex (Tom Derickx and Palassi Kailis) throughout the evening. Two bespoke cocktails and delicious canapes were served to guests before a third custom Swarovski cocktail was revealed as Anna Hua, the PR and communications manager of the brand, raised a toast to the new collection and thanked guests. Those in attendance included the likes of Tahnee Atkinson, Sammy Robinson, Alina Barlow, Scott Barlow and Alli Simpson.